The history of this LEGO company begins in 1932 when Ole Kirk Christiansen, a Danish father, decided to start a business merchandising his wood made toys door to door in the town of Billund, Denmark. He named his new business “Lego” — a combination of two Danish text, “leg godt, ” browse around this site which recommended “play very well. ”
In 1958, you’re able to send founder, Godtfred Kristiansen, branded a system with regards to coupling the plastic bricks that would down the road become often known as SEGLAR “Automatic Binding Bricks. inch The invention allowed LEGO to create more diverse and sophisticated toys.
After that, LEGO broadened the offerings and began to appeal to both girls and boys. It unveiled a line of “Minifigures” in the mid-1970s that included human information with posable arms, and in addition marketed rings sets just for young girls.
An alternative expansion more than three decades ago saw the introduction of LEGO Space sets, releasing astronaut minifigures, rockets and spaceships, amongst other well-known themes. In 1999, the LEGO Group entered the Star Battles market, launching sets featuring the X-wing mma fighter and LINK Fighter.
Mainly because the company grew, it was required to increase the ability to bring in new products quickly and proficiently. To this end, it hired management consultant Jorgen Vig Knudstorp.
He helped the corporation cut down on inventory and reduce development time. This individual encouraged the organization to build relationships with important toy firms, including Goal, Wal-Mart and Toys ‘R’ Us.
He also presented LEGO Options, an online community where enthusiasts could fill in plans for new Lego sets that they wanted to look at produced. This kind of allowed PROFANO to test the appeal of new ideas and gain feedback before committing to them.